4 Unique Business Card Ideas for 2022

4 Unique Business Card Ideas for 2022

Business cards are still a highly effective way to introduce your brand to clients and colleagues. The purpose of a business card is to provide contact information, showcase your company visually, and demonstrate professionalism. In 2022, however, we expect to see new...
Common Startup Mistakes and How to Avoid Them

Common Startup Mistakes and How to Avoid Them

So you’ve developed a great idea for a new product or service, you’ve begun creating a business plan, now what? Every year, new businesses across the world are started, but only so many survive. While the reasons for failure are numerous and varied, some are due too...
How Print Marketing Can Help Your Business Grow

How Print Marketing Can Help Your Business Grow

Print marketing is not just for brick-and-mortar businesses. It’s a powerful tool that can be used to increase sales, build brand loyalty, and increase visibility. Despite the fact that print marketing is undeniably successful, however, most business owners are...
Transform Your Newsletter Open Rate with These 5 Tips

Transform Your Newsletter Open Rate with These 5 Tips

We’ve all been there: a new email notification pops up on our phones, and we see we’ve gotten a newsletter from a company we’ve subscribed to. Maybe we click in and read for half a minute before clicking back out again; maybe we leave it unread...
Cracking the Code of Email Marketing Frequency

Cracking the Code of Email Marketing Frequency

Businesses of all sizes often wonder if they’re doing email right— namely, if they’re emailing their subscribers often enough, or too often, and how to tell when they’ve crossed the line. Unfortunately, like so much about running your own business,...