What Marketing Means to Small Business

What Marketing Means to Small Business

If you’re running a small business, you’re probably focusing on things like, building up your product, balancing your budget, managing your employees, etc.  Marketing can very easily fall on the back-burner, even though we all know it’s important.  However, if you’re...
Spring Cleaning your Marketing Toolkit

Spring Cleaning your Marketing Toolkit

Remember all those new year’s resolutions we recommended for your business back in January? Well now that we’re solidly into 2016 and we’re ready to bid farewell to the winter doldrums, it’s a great time to evaluate how you’re doing and do some spring cleaning and...
Setting the Tone for Creating the Voice of Your Business

Setting the Tone for Creating the Voice of Your Business

With every voicemail you leave, e-mail you write or social media post you share, you pick a voice.  How much thought are you putting into the voice that you choose to represent your brand? Sometimes the simplest concepts are overlooked, which is why it is important to...
Email Marketing and the Health of your Business

Email Marketing and the Health of your Business

Surviving January with Marketing Perks The January blues are real. We had so many good times over the holidays (and ate so many cookies), then we were doing a great job cleaning up our act and getting healthy in the new year. But some time between getting our credit...
Make Your 2016 Marketing Resolutions

Make Your 2016 Marketing Resolutions

We’re just going to say it: most New Year’s resolutions are the worst. Whether you’re vowing to get back into your high school prom clothes or keep your closet color coded for the rest of your life, most people don’t have a chance to sticking to their resolutions past...