The Marketing Advantages of Being a Small Business

The Marketing Advantages of Being a Small Business

Small businesses have a few natural advantages over large businesses when it comes to marketing. As marketing methods evolve, those large businesses are finding that customers and audiences respond much better to personalized messages, which means they have to work...
Keep Your Business on the Cutting Edge

Keep Your Business on the Cutting Edge

4 Small Business Trends for 2016 We’re about halfway through 2016 and a lot can happen in six months. With entrepreneurship at an all-time high and the “gig economy” taking a stronger hold month after month, it pays to check in on the latest tech and trends that can...
Ideas for Your Next Newsletter

Ideas for Your Next Newsletter

I’ll start by pointing out that any business can benefit from a company newsletter.  The return on investment for email marketing is something you absolutely need to cash in on, so the extra effort is worth it.  If the only thing holding you back from running a...
Management Tips to Keep your Small Business On Track

Management Tips to Keep your Small Business On Track

Running a small business? Read our advice on managing the day-to-day and the big picture. Be a great judge of character… Do you get “gut feelings” about people and know right away if they’ll be easy (or difficult) to work with? Do you have a history of being able to...
How to Work from Home Successfully

How to Work from Home Successfully

We all think we want to work from home.  It means setting your own hours, having a flexible schedule, running errands when necessary and not needing a dog-sitter.  The common misconception associated with working from home is that, well, because you’re home, you’re...