Jul 27, 2016
Looking to make it big in the world of self-employment? Small businesses have increased 49% since 1982 and the explosion in the gig economy may have you thinking about striking out on your own. Some people think all you need is a good idea and some start-up funds, but...
Jul 20, 2016
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.” An audience appreciates someone who genuinely wants to help, and isn’t...
Jul 13, 2016
Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget. One size definitely doesn’t fit all in this case. Your marketing budget is all...
Jul 6, 2016
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it? First, you’ll need to know if you’re going to sell from business to consumer or...
Jun 22, 2016
You’ve reached your goal of opening your own business. Maybe you even have some regular clients and things are going well. But sooner or later, every business owner starts wondering how to increase profits. There are absolutely things you can do to increase profits,...
