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February 20, 2019

Myth: Online Marketing Costs Too Much

online marketing

What’s holding you back from reaching your maximum online marketing potential? One of the biggest reasons why some small businesses hesitate to pull the trigger on digital marketing is cost. However, online marketing does not need to be expensive or break your advertising budget.

How to Get the Most Out of Your Online Marketing Budget 

  • Choose strategies that work together to reach customers. For example, blog posts are great content that can be used in newsletters, on your social media platforms for postings and to drive traffic to your website. When you choose types of marketing that complement each other, you get the most for your money.
  • Think carefully about where your audience is. If your audience spends the most time on Instagram and you are going “all in” on LinkedIn, you will never see the results that you are after. When choosing the right online marketing strategy for your business, you should consider who your target is, where they engage the most with brands and where they spend the most time. Then, you should meet them there.
  • Use your content on multiple platforms and in multiple ways. A single newsletter could contain enough information about events, your industry, what your business does and other helpful tips to create a week of social media content, a blog or more. Think creatively when you see the content that you have and don’t be afraid to look to the past to update older content.
  • Experiment with different types of strategies and content. Every strategy won’t give you the same results, so you should be prepared to try numerous ideas to see what works the best.

Affordable Online Marketing from My Content Co 

We have extremely affordable rates for all of our online marketing services. As a small business, we know how tough it can be to get excellent content without draining your budget. Our content creators and writers work hard to generate great content designed to help engage your customer base.

My Content Co knows how to create fast, engaging and effective digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.

Partner with us to get started with your online marketing goals. Visit us online or contact us today at 410-324-3934 to get started.