In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract...
Many business owners fail to recognize the importance of utilizing their secret weapon – their mailing list. Email marketing continues to outperform other digital marketing tactics in terms of ROI. Research conducted last year by the Direct Marketing Association (DMA)...
You might not judge a book by its cover, but subscriber studies show that 33% of you will judge an email by its subject line to determine whether or not you should open it. Furthermore, 69% of email recipients will report email as “spam” for the same reason. Can we...
For a small business or e-commerce website, the holiday shopping season can be a lucrative time. The average American plans to spend $935 this year during the holiday season. That’s a lot of money and a huge opportunity for retailers. While you may feel that it’s late...
Whether you missed “Small Business Saturday” or not, there are 364 other days a year for customers to support your local business. Why, in this age of massive online retailers and “big box” store chains, do your customers prefer to “Shop Local?” Here are the top three...
