Aug 10, 2016
Writer and communications strategist Claire Propsting gives advice on starting and maintaining a small business communications strategy in our four-part blog series I talk to a lot of small business owners. They all came to entrepreneurship for different reasons. They...
Aug 3, 2016
Despite many online project management tools and business-related chat programs, email still reigns supreme as a method of professional communication. It can be surprising, then, that we often struggle in conveying emotionally intelligent messages when using this...
Jul 27, 2016
Looking to make it big in the world of self-employment? Small businesses have increased 49% since 1982 and the explosion in the gig economy may have you thinking about striking out on your own. Some people think all you need is a good idea and some start-up funds, but...
Jul 20, 2016
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.” An audience appreciates someone who genuinely wants to help, and isn’t...
Jul 13, 2016
Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget. One size definitely doesn’t fit all in this case. Your marketing budget is all...
