Why is Marketing an Important Investment?

Why is Marketing an Important Investment?

Marketing is a Safe Investment Let’s start by pointing out that marketing is not only a necessary investment to make in your business, but it’s a safe one as well.  That is, assuming you’re focusing on the right kind of marketing.  The heart of your...
Jumpstart your Summer Marketing Efforts

Jumpstart your Summer Marketing Efforts

If April showers bring May flowers, then that means it’s time to start thinking about your summer marketing strategy.  If you have a small business and are looking for ways to take advantage of warmer weather with your marketing plans but don’t have a monster budget,...
What Marketing Means to Small Business

What Marketing Means to Small Business

If you’re running a small business, you’re probably focusing on things like, building up your product, balancing your budget, managing your employees, etc.  Marketing can very easily fall on the back-burner, even though we all know it’s important.  However, if you’re...
Spring Cleaning your Marketing Toolkit

Spring Cleaning your Marketing Toolkit

Remember all those new year’s resolutions we recommended for your business back in January? Well now that we’re solidly into 2016 and we’re ready to bid farewell to the winter doldrums, it’s a great time to evaluate how you’re doing and do some spring cleaning and...
Setting the Tone for Creating the Voice of Your Business

Setting the Tone for Creating the Voice of Your Business

With every voicemail you leave, e-mail you write or social media post you share, you pick a voice.  How much thought are you putting into the voice that you choose to represent your brand? Sometimes the simplest concepts are overlooked, which is why it is important to...