One of the most common content marketing misconceptions of business owners is that good content will market itself and immediately generate a return on investment. While there can be success solely as a result of great content, the combination of great content and effective content marketing will always make the biggest possible impact.
Finding Your Content Marketing Sweet Spot
When it comes to marketing your content, less is often more. With most blog posts and content pieces, there is an elusive spot where the effort you expend perfectly matches with the effectiveness of the promotion. If you don’t put any effort in, you won’t get any results. In the same token, if you put too much effort into marketing and smother your followers and customers with your content, you can turn them off.
How Does Your Content Garden Grow?
Think of content marketing like growing a garden. If you start out with seeds that are the best quality but don’t water them or ensure the seeds are planted in the right spot, you will end up with the same thing you started with. However, if you plant seeds that are good quality in the perfect place and offer regular water and fertilizer, the seeds will grow into robust and fruitful plants.
To get results from your content, you need to put it in the right place. Are your target customers on Facebook? Your content marketing strategy shouldn’t consist of tweeting once a month. Do research to see where your customers are, which will indicate where you should “plant” your content. Once you’ve done the initial work, you should then take care of the content you’ve created by regularly distributing it to your current and target customers.
Don’t Try It All By Yourself
Let’s face it, determining what to plant, where to plant it, when to plant it and how to take care of it is not an easy task. The good news is that you don’t have to try to do it all by yourself! My Content Co specializes in creating effective content likes blogs and newsletters, and delivering it to your target audience. If you aren’t sure who your target audience is, we can help you with that too! We can take every step of the content creation and content marketing process off of your to-do list and put it onto ours. Partner with us to see real growth from your content marketing. Visit us online or contact us today at 410-324-3934 to get started.