Social media branding defines how your unique brand is showcased to your target audience on social media, and it’s more than just adding your logo onto a graphic. The way your business is portrayed on platforms like Facebook and Instagram should be consistent with the brand voice and tone that you’ve worked so hard to achieve on your website and other marketing materials. If you aren’t sure how to accomplish that, here are some things to consider.
What is your Brand’s Voice, and Tone?
Your voice isn’t likely to change from platform to platform. It determines your brand’s personality. An example would be “friendly, informal,” and that would be your brand’s personality across channels. What does change is your tone, depending on your audience. Would you use the same tone in an important meeting with your clients, as you would use while laughing with your friends at a cookout? Probably not. One essential element of your social media branding is for your voice to remain consistent across channels, but for your tone to change, depending on which channel you’re using. It’s likely that your target audience is split between the social media channels it uses.
What is Your Brand’s Visual Identity?
This includes your logo, color palette, and fonts. If you look at these elements of your brand, you’ll see that they likely flow well together. Do the buttons on your website have square corners, rounded corners, or are they circles? Are the fonts all caps, all lowercase, all bold or italic? Check all design elements in social media graphics and even in stock photos. If your website uses cartoon stock photos, don’t use realistic ones on your social media. Keep the brand consistent and strong by using cartoons there, as well. Whatever your brand’s visual identity, it must be consistent across all social media channels. This is an essential element for social media branding.
Avoid Changing it Up.
Your brand must remain consistent with your social media branding, just as you would with your branding on your website and elsewhere, and repetition is key. If you’re changing your logo, your colors, or your voice, you risk making a weaker impression on your audience. If you want strong brand recognition, don’t cut any corners with consistency, and make sure you’re not changing too much, too often. Think of it as helping someone to get to know you. Your customer wants to know your personality but will never get a good grasp on who you are if you’re changing it all the time. Look for examples with big, successful brands, like Geico, or Apple. Their logos are consistent, and you have a good idea of who they are, just by hearing their name.
Partner with My Content Co for Consistent Social Media Branding
It’s not easy finding time to update your website when you have a business to run! You’re busy, and all of us at My Content Co understand that. When you partner with us, you’ll receive a high-quality website that matches your brand identity. No matter what your content goals are, we’re here to help! Get started today by visiting us online or calling us at (410) 324-3934.