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How to Handle Negative Online Reviews or Comments
Negative online reviews or comments are a major concern for business owners. Today, a company's reputation is largely based on online reviews, and an unfavorable review can be disastrous. Unfortunately, it’s impossible to avoid negative feedback. No matter how...
5 SEO Copywriting Tips to Boost Your Ranking
Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your rankings on Google...
My Content Co Welcomes a New Partner Amid Rebranding
My Content Co is now Because You’re Busy Co, and the COO is taking on a partnership role. Baltimore, MD June 27, 2022 – My Content Co first opened in 2016 as an email marketing company, then it gradually expanded over the years to offer a full range of content...
Why You Should Hold an Instagram Giveaway (And 5 Types To Get You Started)
They say you can't get something for nothing, but by running promotional giveaways on Instagram you can come pretty close. By offering your followers the opportunity to access one of your products or services for free, you can get something priceless in return:...
How To Give Constructive Criticism
As a business owner, there are many things you need to provide for your staff, and one of the most critical for employee growth is constructive criticism. Without effective guidance your staff has no way to tell if their work is satisfactory or how they can improve. For small businesses, finding and retaining the right […]
What Your Logo Says About Your Brand
Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed logo should help you...
The 5 Critical Design Elements of a Brochure
The design of a brochure is critical, and it can make or break your print marketing efforts. But what is the difference between a good brochure and a bad one? Since this print-marketing tool is so well-known, it can be easy to fall back on outdated design elements. In...
3 Easy Ways To Improve Customer Retention
If you have mastered the art of attracting new customers to your small business the next step is to convince them to keep coming back. Despite its importance, retention is often overlooked in favor of acquisition. That said, for easier business growth and more sustainable income, customer retention is worth working on. Many of the […]
2022 Social Media Photo Size Cheat Sheet
It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut off. Keeping track of the different sizes can be time consuming, so we’ve […]
Essential Print Marketing Materials in 2022
Every business needs a set of essential print marketing materials in their toolkit. Whether you choose to hang up flyers locally or include “thank you” cards in a shipping container, marketing resources help spread awareness. In addition, they turn viewers into...
5 Tips For Spring Cleaning Your Content Marketing Approach
Spring Cleaning: Hard Work, Big Payoff Experts recommend businesses evaluate and fine-tune their content marketing approach annually— but the best time to reassess your marketing plan is anytime you think it's not working. Even if you did an analysis in 2021, if your...
So, Your Facebook Ad Was Rejected: Now What?
As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they’re strictly enforced. You may find your Facebook ad was rejected and not understand why— but we’ve got you covered. How to Know Your Facebook […]