blog
We create content. Take a look for yourself.
How to Humanize Your Marketing
According to a study by Salesforce Research, marketers’ use of AI skyrocketed between 2018 and 2020. In 2020 alone, it increased by 84%. In a different report by Drift leadership, 79% of respondents said AI will impact marketing in the future. We don’t need a crystal...
Changing Prices Due to Inflation? Here are Some Dos and Don’ts for Your Messaging
This fall, most consumers expect inflation to decline. Gas prices are finally coming down, and Americans consider that to be a good sign. However, many businesses are still dealing with high material, labor and transportation costs. Are you changing prices due to...
Answers to the Social Media Marketing Questions You Were Too Scared to Ask
At this point in the social media landscape, the vast majority of business owners know that social media marketing is important. 89% of B2B marketers use Facebook as part of their marketing strategy, and 96% of B2C companies do the same. However, even if you know that...
6 Ways to Grow Your Email List Without Buying Subscribers
When you first start sending out newsletters, it can be a little disappointing to see a low number of subscribers. While some business owners strategize on ways to increase subscribers naturally, others fall into the temptation of purchasing an email list. How can you...
5 Tips to Create Email Newsletters People Really Want to Read
The best email newsletters are the ones that your subscribers actually want to read. It’s not always easy, however, to craft compelling content that stands out in a sea of other emails. 99% of email users check their email every day, but the average person receives...
3 Ways to Boost Your Customer Retention Rate This Fall
It's only natural to think about acquiring new customers when brainstorming ways to increase sales. Customer acquisition equals revenue growth, right? This is true, but many businesses are missing out one key detail here. If you spend too much time and energy...
Are You Fully Leveraging Google My Business?
There aren’t many free ways to get your business out there, which makes taking advantage of them even more important for businesses looking for high-impact results on a shoestring budget. Google My Business is one of the best free ways to start succeeding in local...
Our Rebranding Guide for Your New Site
Did you know that it takes only seven seconds for someone to formulate an impression of your brand? Even after forming that initial impression, it still takes five to seven viewings before the average customer will be able to recognize your logo and branding. Because...
The Importance of Accessibility Guidelines
Accessibility guidelines are a key element of web design for both people with disabilities as well as those with physical or cognitive limitations. Essentially, you want to make sure that everyone can access your site and take advantage of your services. But how can...
Creating Content That Your Audience Will Share
Engaging, shareable content is essential to your business. Without it, you can't connect with your audience, attract new leads and customers, or build relationships. But how do you know what people are looking for? What works and what doesn’t? It takes a unique blend...
How to Check Your Business Website Security
Small businesses are small targets for cybercriminals, right? In fact, the opposite is true. Recent studies found that small businesses are three times more likely to be a target of attacks like phishing, social engineering, and breaches. That’s concerning because 42%...
4 Signs It Might Be Time for a Website Rebuild
When was the last time you picked up a film camera to take snapshots? Do you still use an iPod for all of your music? The tech and standards that were once cutting-edge eventually age, and many businesses find themselves left behind. A website designed only five years...