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3 Ways to Boost Your Customer Retention Rate This Fall
It's only natural to think about acquiring new customers when brainstorming ways to increase sales. Customer acquisition equals revenue growth, right? This is true, but many businesses are missing out one key detail here. If you spend too much time...
Are You Fully Leveraging Google My Business?
There aren’t many free ways to get your business out there, which makes taking advantage of them even more important for businesses looking for high-impact results on a shoestring budget. Google My Business is one of the best free ways to start...
Our Rebranding Guide for Your New Site
Did you know that it takes only seven seconds for someone to formulate an impression of your brand? Even after forming that initial impression, it still takes five to seven viewings before the average customer will be able to recognize your logo...
The Importance of Accessibility Guidelines
Accessibility guidelines are a key element of web design for both people with disabilities as well as those with physical or cognitive limitations. Essentially, you want to make sure that everyone can access your site and take advantage of your...
Creating Content That Your Audience Will Share
Engaging, shareable content is essential to your business. Without it, you can't connect with your audience, attract new leads and customers, or build relationships. But how do you know what people are looking for? What works and what doesn’t? It...
How to Check Your Business Website Security
Small businesses are small targets for cybercriminals, right? In fact, the opposite is true. Recent studies found that small businesses are three times more likely to be a target of attacks like phishing, social engineering, and breaches. That’s...
4 Signs It Might Be Time for a Website Rebuild
When was the last time you picked up a film camera to take snapshots? Do you still use an iPod for all of your music? The tech and standards that were once cutting-edge eventually age, and many businesses find themselves left behind. A website...
How to Handle Negative Online Reviews or Comments
Negative online reviews or comments are a major concern for business owners. Today, a company's reputation is largely based on online reviews, and an unfavorable review can be disastrous. Unfortunately, it’s impossible to avoid negative feedback....
5 SEO Copywriting Tips to Boost Your Ranking
Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your...
My Content Co Welcomes a New Partner Amid Rebranding
My Content Co is now Because You’re Busy Co, and the COO is taking on a partnership role. Baltimore, MD June 27, 2022 – My Content Co first opened in 2016 as an email marketing company, then it gradually expanded over the years to offer a full...
Why You Should Hold an Instagram Giveaway (And 5 Types To Get You Started)
They say you can't get something for nothing, but by running promotional giveaways on Instagram you can come pretty close. By offering your followers the opportunity to access one of your products or services for free, you can get something...
How To Give Constructive Criticism
As a business owner, there are many things you need to provide for your staff, and one of the most critical for employee growth is constructive criticism. Without effective guidance your staff has no way to tell if their work is satisfactory or how they can improve. For small businesses, finding and retaining the right […]
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