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Make A Good First Impression on Social Media With These 4 Tips
Gone are the days where a consumer would encounter your business for the first time by walking in the door of your shop. Whether your future customers first learn about you through your website, an ad, or a friend’s recommendation, they’re likely to do their research into your business before they commit to becoming a […]
Why Business Cards Are Still a Necessity
Business cards are still a quick, efficient and cost-effective way to market your business. According to the Statistic Brain Research Institute, 72% of people evaluate a company or person based on the quality of their business card. In the digital...
4 Tips for Attracting New Customers as a Small Business
Attracting new customers is a critical part of any business, but it can seem like a daunting challenge. Fortunately, there are plenty of ways to help new customers learn about your business, and these four tips can help you get off to a great start, Incentivize Reviews and Referrals It can be difficult to get […]
4 Best Practices for Facebook Ads
Earlier this year, we published a blog post outlining four common myths pertaining to Facebook advertising. Facebook advertising is an effective method to increase your online reach and grow your audience, but only if you take the time to ensure you are following the right strategy. To set you up for Facebook advertising success, there […]
What Are Shoppable Posts on Instagram? A Quick Guide
Are you looking for ways to grow your brand and your audience on Instagram? If your business sells specific products and physical items, you should strongly consider giving Instagram shoppable posts a chance. Rather than simply promoting your products on the platform, shoppable posts will allow users to purchase them with convenience that can’t be […]
2022 Customer Service Trends
Customer experience has always been a high priority for small and large businesses alike. To stick out from a multitude of competitors, we must stay creative and look for new ways to appeal to our customers’ needs. As a result, new customer service trends will continue to emerge year after year. In this blog, we […]
4 Ways to Use Flyers To Promote Your Business
While some believe print marketing materials are out of fashion, they are still proven to be effective. In research completed by Finances Online in 2021, 92% of 18 to 23-year-olds still say they prefer reading print over digital content, and 82% of...
What Is Brand Voice? How to Understand and Create Yours
When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make sure yours compliments your business? What is Brand Voice? Brand […]
4 Reasons Why Some Small Businesses Stay Small
The idea of turning a small business into the next Fortune 500 corporation is certainly inviting, but exponential growth isn’t always the best thing for businesses trying to carve out a space in their market. In many cases, entrepreneurs benefit from maintaining their small business and staying the course rather than committing to massive growth […]
4 Tips for Building Your Brand
The first step in starting a successful business is building your brand. Before you get out there and begin selling your products and services to the public, you have to have a clear idea of what your business represents and who you are trying to...
How to Get More Followers on Facebook and Instagram
As the two most popular social media platforms in the world, Facebook and Instagram are great platforms for increasing business exposure. Even still, it’s not always easy to grow your following as quickly as you’d like. If you would like to see your audience grow, keep these five tips in mind! Choose the Right Hashtags […]
Here’s Why Your Business Should Participate in a Job Fair
If you want to reach out to potential employees and new audiences, your business should participate in a job fair as soon as possible. Job fairs can save your business valuable time by attracting a large number of people at once, and they will give...
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