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How the Facebook Outage Shows the Importance Multi-Faceted Digital Marketing
Where were you on Thursday, March 13th? If you’re like millions of Americans, you were frantically refreshing your Facebook and Instagram feeds, searching to see what went wrong on Twitter and stuck in a frantic limbo of wondering if there’s a point in buying a fancy latte without an Instagram story to add it to. […]
Writing Web Content that Converts
With every piece of web content that you have on your social media, blog or website, you should be thinking about what your end goal is. Do you want the reader to sign up for your newsletter? Generate traffic to your website? Positively influence their perception of a product or service? Writing web content that […]
Myth: Online Marketing Costs Too Much
What’s holding you back from reaching your maximum online marketing potential? One of the biggest reasons why some small businesses hesitate to pull the trigger on digital marketing is cost. However, online marketing does not need to be expensive or break your advertising budget. How to Get the Most Out of Your Online Marketing Budget […]
Turning Your Employees into Brand Influencers
Influencer marketing is more popular than ever, and it isn’t just for fashion and beauty brands. Many of the companies having the greatest success with influencer marketing aren’t just relying on Insta-famous faces to get the word out. Instead, they’re looking around the table at their own employees and cultivating brand influencers from within. Educate […]
Web Design that Drives Sales
Your website isn’t just your online phone book listing. Instead, it’s also an opportunity for valuable connection with customers that encourages them to take the next step—contacting you for more information or making a purchase. Visitors to websites decide whether or not to stay in less than 8 seconds, and those impressions are 94% design-related. […]
Myth: The More You Spend on Advertising, the More Business You’ll Get
It’s a new year, and many businesses are resolving to finally improve their bottom line by investing heavily in advertising and marketing. However, one of the biggest mistakes that many small businesses make is blindly throwing money at advertising and expecting it to turn into immediate, robust sales results. The idea that the more you […]
How to Increase Marketing Results When Facing Budget Cuts
Did 2018 leave your 2019 marketing budget looking smaller than you expected? While marketing is often one of the first things on the chopping block, the exact opposite should happen. Without skilled marketing, you won’t be able to engage the customers you currently have and attract new ones. How can you increase your marketing results […]
4 Reasons to Outsource Your Admin Work
When your to-do list is longer than the minutes in a day, and you’re struggling to be the best small business owner you can be, it might be time to call in some reinforcements. While hiring a new team member is out of the question for many businesses on a budget, outsourcing admin work to […]
Online Marketing Trends Forecast: 2019
2018 is winding to a close, which means that our eyes are trained past the plate of holiday cookies and glass of eggnog onto the online marketing trends that will be all the rage in 2019. In the constantly-shifting digital marketing space, staying ahead of the curve is vital to our success and the success […]
Can Your Business Afford to Miss a Phone Call?
Every business needs clients and customers to succeed. However, forming and maintaining those relationships is easier said than done. While your business probably has customer service standards in place for answering emails and Facebook messages, it’s easy to forget about the most traditional method of communication—the telephone. Can your business afford to miss a phone […]
On a Budget? You Can Afford These 3 Basics of a Great Website
Many small businesses struggle to bridge the gap between what they need and what they can afford. Without the right partner, corners will be cut, and you won’t get what you need. Thankfully, with My Content Co, small business owners can enjoy all of the basics of a great website without emptying their wallets. What […]
Myth: There is One Guaranteed Formula for Online Marketing Success
Every business today is interested in one powerful modern tool to take revenue to the next level—online marketing. However, finding online marketing success is not as easy as shooting off an email or clicking a button. The persistent myth that there is one way of marketing online that comes with a 100% success rate does […]
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