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What Your Logo Says About Your Brand
Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed...
The 5 Critical Design Elements of a Brochure
The design of a brochure is critical, and it can make or break your print marketing efforts. But what is the difference between a good brochure and a bad one? Since this print-marketing tool is so well-known, it can be easy to fall back on outdated...
3 Easy Ways To Improve Customer Retention
If you have mastered the art of attracting new customers to your small business the next step is to convince them to keep coming back. Despite its importance, retention is often overlooked in favor of acquisition. That said, for easier business growth and more sustainable income, customer retention is worth working on. Many of the […]
2022 Social Media Photo Size Cheat Sheet
It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut off. Keeping track of the different sizes can be time consuming, so we’ve […]
Essential Print Marketing Materials in 2022
Every business needs a set of essential print marketing materials in their toolkit. Whether you choose to hang up flyers locally or include “thank you” cards in a shipping container, marketing resources help spread awareness. In addition, they turn...
5 Tips For Spring Cleaning Your Content Marketing Approach
Spring Cleaning: Hard Work, Big Payoff Experts recommend businesses evaluate and fine-tune their content marketing approach annually— but the best time to reassess your marketing plan is anytime you think it's not working. Even if you did an...
So, Your Facebook Ad Was Rejected: Now What?
As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they’re strictly enforced. You may find your Facebook ad was rejected and not understand why— but we’ve got you covered. How to Know Your Facebook […]
4 Unique Business Card Ideas for 2022
Business cards are still a highly effective way to introduce your brand to clients and colleagues. The purpose of a business card is to provide contact information, showcase your company visually, and demonstrate professionalism. In 2022, however,...
Common Startup Mistakes and How to Avoid Them
So you’ve developed a great idea for a new product or service, you’ve begun creating a business plan, now what? Every year, new businesses across the world are started, but only so many survive. While the reasons for failure are numerous and varied, some are due too easy to avoid mistakes. Launching Too Early or […]
How Print Marketing Can Help Your Business Grow
Print marketing is not just for brick-and-mortar businesses. It's a powerful tool that can be used to increase sales, build brand loyalty, and increase visibility. Despite the fact that print marketing is undeniably successful, however, most...
Transform Your Newsletter Open Rate with These 5 Tips
We’ve all been there: a new email notification pops up on our phones, and we see we’ve gotten a newsletter from a company we’ve subscribed to. Maybe we click in and read for half a minute before clicking back out again; maybe we leave it unread planning to come back and read it later; or […]
Cracking the Code of Email Marketing Frequency
Businesses of all sizes often wonder if they’re doing email right— namely, if they’re emailing their subscribers often enough, or too often, and how to tell when they’ve crossed the line. Unfortunately, like so much about running your own business, there’s no one-size-fits-all answer. The key to digital marketing isn’t sending out a prescribed number […]
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