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Planning Your First Day Back at the Office
Many businesses are finally returning to the office as employees are vaccinated or comfortable with working in person again. It’s critical to be sensitive during this transitional period, and it’s a good idea to plan ahead for your first day back at the office. How can you make sure that your employees are comfortable and […]
3 Tips for Creating a Positive Work Environment for Your Employees
Our work environment has an impact on our motivation, mood, mental health and productivity. On top of that, the last year has been a draining one for employees part of nearly every industry due to the COVID-19 pandemic. That’s why, moving forward, cultivating a healthy, empowering work culture will be vital to your company’s success. […]
4 Facebook Advertising Myths
While Facebook remains one of the most popular digital marketing platforms for businesses of every size, there are many myths about advertising on the platform. My Content Co works with businesses in many different industries to create compelling Facebook advertising, and these are some of the myths we encounter regularly. Facebook Isn’t Ideal for B2B […]
Check Out These 4 Podcasts to Help Improve Your Small Business!
The busy day to day schedule of an entrepreneur can easily make us forget that it’s important to stay on top of the latest tactics and trends in the industry. One of the easiest ways to stay plugged in is to find some podcasts that grapple with questions and topics that can benefit our businesses. […]
5 Rules to Stick to in Your Email Marketing
Email marketing remains one of the best, most cost-effective ways to get in touch with your target audience. Despite its longevity and familiarity, however, many companies make small mistakes that lead to ineffective email marketing. What are some of the rules that every company should follow when connecting with their customers via email? 5 Rules […]
4 Common Mistakes Small Business Owners Make
Are you scared of making mistakes running your small business? Fear not! Everyone makes mistakes, and we can learn from the mistakes of other small business owners when trying to steer our own toward success. Here are four common mistakes small business owners make! Subpar Social Media Strategy It’s hard to steadily grow a small […]
What’s the Best Type of Content for Each of Your Social Media Channels?
Most small businesses rely on multiple social media channels to target every segment of their audiences. While it might be easiest to post the same content on every platform, each channel has nuances that make certain types of content perform better than others. What are the best types of content for each of your social […]
How to React When You Can’t Hear Others on Phone Calls
Great receptionists generally have characteristics like friendliness, politeness and organization skills. The best ones, however, get all of the little details right in order to ensure they meet the needs of their customers. Yes, that even includes having a plan in place when they are having technical difficulties on a call. Here’s how you should […]
How to Improve Email Open Rates with Better Subject Lines
Email marketing remains one of the most effective ways to reach out to your target audience and existing customer base, but that doesn’t mean it’s always easy. The difference between winning emails lies not only in the content but also the subject line. The subject line is typically your only chance to make a good […]
The 3 Traits of a Great Receptionist
The best candidates don’t stay available for long, which can make it quite difficult to find the perfect receptionist for your business. If you are currently searching for a new receptionist, here are the three key traits we look for when adding receptionists to our own team. Friendliness and Politeness Being friendly and polite is […]
4 Places to Market Your Business’ Phone Number
Even though digital marketing has taken the advertising space by a storm over the last several years, you might be surprised to learn that your phone number is still one of your most valuable marketing assets. Turns out, many customers still value the opportunity to reach out more conventionally. To take advantage of that, we […]
4 Strategies for Better Social Media Branding
Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand. Social media branding ties what you’re doing on platforms like LinkedIn […]
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