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Boosting Employee Retention Without Offering a Raise
You have an awesome team of employees, and you want to do everything in your power to keep them on your team for as long as possible. For many businesses, the immediate solution to employee retention problems is offering a raise. However, that isn’t always feasible in a small business or start-up environment. Thankfully, there […]
The Science behind Building an Effective Landing Page
Building an effective landing page, one that delivers conversions, comes down to a precise science. The way the page is laid out, the way the copy reads and what information is included on the page all play an important role for converting the reader into a prospective customer. Page Layout When creating your landing page, […]
The Four Most Essential Social Media Platforms for Businesses in 2020
We’re about to enter into a new decade that’s driven more by social media than any other in history. Businesses of all types are connecting with customers and establishing their brands through these platforms, which is only becoming more important. If you’re not keeping up with how to market through social media, you’ll find it […]
3 Reasons Contracts Are Essential to Small Business Success
Contracts are an established part of any business, whether it is big or small. However, these legal documents can be particularly vital to the success of a small business. Choosing the right contracts and knowing when to utilize them is critical to small business success. Contract 101 Contracts should be designed to be straightforward and […]
3 Questions That Will Help You Fall Back in Love with Your Business
Are you feeling overwhelmed, exhausted or unmotivated while running your business? Perhaps some simple adjustments are all you need to fall back in love with the business you worked so tirelessly to create. Ask yourself these three questions to renew your love and commitment to your business. Why did I Start this Business? Do you […]
Creating Social Media Posts That Encourage Engagement
Whether or not your social media posts are engaging can be the difference between building a loyal community of strong customer relationships and shouting from the rooftops with no one around to hear it. Your audience doesn’t want to feel as you’re just trying to sell to them; you need to help them before they […]
4 Valuable Ways to Use Your Employee Timesheets
Your employee timesheets are telling you and other managers information. Are you listening? While employee timesheets obviously serve as a way to see the amount of time that your employees are working, they also contain information that can be used to give you new and valuable insight into your business. The Basics Employee timesheets contain […]
Marketing to Millennials 101
Generation Y, now the largest generation on Earth, is unlike any other in human history. The introduction of the internet and social media platforms has made this tech-savvy group more connected, informed, and skeptical than ever before, meaning that companies need to develop smart business practices and build the trust of their audience in order […]
How to Set and Achieve Sales Goals
Setting and achieving goals is tricky, which is why there are countless articles, seminars and books devoted to the topic. Instead of setting looming and abstract goals or creating too many benchmarks for yourself, it’s more important to focus on realistic sales goals that add up to something bigger. Why Do Sales Goals Matter? Almost […]
Effective Ways for CEOs and Founders to Get Free PR
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales numbers. Getting to that point can […]
Should Your Business Start a Podcast?
First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good enough – or informational enough, online […]
Why Every Small Business Owner Should Talk About Mental Health
The demands of running a small business, along with life’s other stressors, can take a toll on the overall productivity of your business. You are likely familiar with the anxiety and stress that comes from working long hours to start and maintain your business. Your employees are probably feeling a great deal of strain as […]
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