blog

5 Easy Ways to Engage with Your Online Audience Daily

Aug 21, 2019 | Customer Service, Digital Marketing

How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a week, or just when you are trying to boost […]

Why Authenticity Is Key to Entrepreneurial Success

Aug 20, 2019 | Admin Work, Entrepreneurs, Management

If you made a list of modern-day entrepreneurs who are successful at both business and connecting with customers, one thing is clear across all of the names on the list—authenticity is key. From Steve Jobs to Elon Musk, many of the greatest innovators of our time are not only passionate visionaries, but also compelling in […]

How to Cut Costs Without Cutting Staff

Aug 13, 2019 | Management, Outsource, Small Biz

Whether you expanded too rapidly or unexpectedly had a large client cancel, almost every small business owner needs to find a way to cut costs at some point. Because your workers are so valuable to your success, it’s important to search for other ways to shave money off of your bottom line before you consider […]

4 Email Marketing Mistakes You Might Be Making

Aug 7, 2019 | Email Marketing

Do your email and newsletter subscribers become your customers? Are your messages getting engagement or just lingering in inboxes waiting to be opened? Emailing marketing is one of the best ways to get the most for your money, as it offers an ROI of approximately $32 for every $1 spent. At My Content Co, we […]

Are You Ready to Found a Company?

Jul 9, 2019 | Entrepreneurs, Small Biz

As one year winds to a close and the next is around the corner, many current and aspiring entrepreneurs are thinking about one big decision in 2019—whether or not to found a company. Choosing to found a company can be like deciding to have a child. Do you want to devote your time, energy and […]

3 Ways to Handle Your Team Growing Faster Than Your Business

Jul 6, 2019 | First Office, Management, Virtual Admin

Start-ups and small businesses often undergo growing pains during the first few years in business. On the one hand, your sales are increasing, and business is booming. On the other hand, you need to think critically about how and when to scale, what you can afford and the organizational changes that you need to make. […]

Making Your Customers into Your Biggest Online Fans

Jun 19, 2019 | Small Biz

While many things might factor into whether or not a customer remains dedicated to your brand or decides to try other companies, the relationship that you have cultivated is one of the biggest deciders. Face-to-face meetings and in-person events are great ways to create brand evangelists, but the internet provides businesses with new ways to […]

How Often Should You Update Your Blog?

Jun 5, 2019 | Blogging

Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with regular updates and relevant topics. How often should your business update your […]

3 Creative Summer Digital Marketing Ideas for Business

May 22, 2019 | Marketing

Summer is almost here, and now is the perfect time to start thinking about the best ways to attract new customers and engage your most loyal fans. What digital marketing ideas can your business use this summer to beat the heat and keep your customers cool? 3 Creative Summer Digital Marketing Ideas Hold a Vacation […]