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Could Blockchain Help Your Business Gain a Competitive Advantage?
2018 was a breakthrough year for blockchain technology, the backbone of cryptocurrency. Many business owners are interested in seeing how blockchain can give them a competitive advantage over others in their industries. This decentralized platform could be great for your business. How could it help you get a competitive advantage? Accepting Payments One of the […]
7 Ways to Build Backlinks to Your Website
Backlinks are a key factor in getting your website to rank as high as possible on search engines. The term backlink is used to describe when other websites linking to your website. While getting quality backlinks might seem simple, it’s much harder than you think. Here are 7 simple ways to build quality backlinks to […]
The 4 Most Common Small Business Privacy Mistakes
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the $67 million paid out in the wake of the 2013 data breach, your small business […]
Myth: Relying Solely on Social Media Marketing Is a Good Idea
Social media marketing is a rapidly expanding field full of promise for businesses of every size. Since many social media marketing plans are less expensive than traditional print campaigns, businesses with minuscule marketing budgets cling to it as the end all be all. However, social media marketing is not a one-size-fits-all strategy that should suck […]
Take Your Marketing to the Next Level with Facebook Live
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you need to grab your camera and go live! Why Facebook Live? […]
How to Use Your Website to Generate Repeat Business
Your website traffic is climbing and you’ve made some sales, but how can you turn those sales into repeat business? Here are some of the magic tricks we’ve used to make it work. Get Visitor Information Does your website have a sign-up form? Sign-up forms are the perfect way to get information about the people […]
4 Ways to Respond to “I Want to Think It Over” as a Small Business Owner
Every sale matters to a small business owner, and investing tons of time into a lead only to be told “I want to think it over” can be very disheartening. If you find yourself listening to this phrase over and over, it’s time to equip yourself with four different strategies for making the sale. Figure […]
Myth: You Should Never Re-purpose Social Media Content
While My Content Co specializes in creating original, customized social media content for businesses of every size, that doesn’t mean that choosing to re-purpose social media posts is a bad thing! In fact, re-using social media content can be a powerful way to grow your follower base and reach new levels of engagement. Great Content […]
9 Things That Are Holding Back Your Home Page
Driving traffic to your website is not easy, whether you are trying to do so organically or investing thousands into pay-per-click campaigns. Unfortunately, if you failed to invest in an effective home page, many of those browsers will spend less time on your website than they spent getting there. What things are holding back your […]
4 Strategies for Making Your Open Office a Place Where People Can Focus
Ahh, the open office plan! It’s beautiful to look at, great for encouraging collaboration and very trendy. However, it’s not always conducive to getting employees to sit down and focus. In order to help your business and employees thrive, you must create an environment that seamlessly combines collaboration with focus. Allow Employees to Use Headphones […]
How AI and Image Recognition Are Transforming Social Media Marketing
If a picture is worth one thousand words, how many words do social media users throughout the world generate every day on Pinterest, Facebook, Instagram and Snapchat? AI and image recognition are just two of the new forms of technology that will change social media marketing as we know it forever. How will AI and […]
Respect the Need for Speed
How long does your website take to load? At Amazon.com, an in-house study found that a 100-millisecond delay could lead to a revenue drop of one percent. Websites that have a slow loading speed experience both decreased user satisfaction and lower revenue per user. The need for speed on the web is higher than ever before. […]
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