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How Important is a Logo to your Business?
“The human brain processes images 60,000 times faster than it processes words, making the logo the most crucial resource a business owner can leverage to efficiently and effectively capture their target audience, both new and old.” – Sarah Koch, SK Creative Solutions
Let’s Get Digital: Tips on Launching and Maintaining a Digital Communications and Marketing Strategy for Small Businesses
Writer and communications strategist Claire Propsting gives advice on starting and maintaining a small business communications strategy in our four-part blog series I talk to a lot of small business owners. They all came to entrepreneurship for different reasons. They each provide different services and products and have wildly varied brands. But inevitably, when it […]
Practice Emotionally Intelligent Emailing
Despite many online project management tools and business-related chat programs, email still reigns supreme as a method of professional communication. It can be surprising, then, that we often struggle in conveying emotionally intelligent messages when using this medium.
The 7 Qualities Every Entrepreneur Needs to be Successful
Looking to make it big in the world of self-employment? Small businesses have increased 49% since 1982 and the explosion in the gig economy may have you thinking about striking out on your own.
What is Content Marketing and Why is it Important?
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.”
Ch-ch-check it out – CMN’s Marketing Budget Checklist for Small Businesses
Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget.
How to Define Your Target Audience
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it?
5 Tips to Increase Profits for Your Small Business
You’ve reached your goal of opening your own business. Maybe you even have some regular clients and things are going well. But sooner or later, every business owner starts wondering how to increase profits.
The Marketing Advantages of Being a Small Business
Small businesses have a few natural advantages over large businesses when it comes to marketing. As marketing methods evolve, those large businesses are finding that customers and audiences respond much better to personalized messages, which means they have to work hard to rethink their all-encompassing strategies. Small has become the new big, so to speak.
Keep Your Business on the Cutting Edge
4 Small Business Trends for 2016 We’re about halfway through 2016 and a lot can happen in six months. With entrepreneurship at an all-time high and the “gig economy” taking a stronger hold month after month, it pays to check in on the latest tech and trends that can make running your company easier.
Ideas for Your Next Newsletter
I’ll start by pointing out that any business can benefit from a company newsletter. The return on investment for email marketing is something you absolutely need to cash in on, so the extra effort is worth it. If the only thing holding you back from running a newsletter is not knowing what you’d discuss each month, […]
Management Tips to Keep your Small Business On Track
Running a small business? Read our advice on managing the day-to-day and the big picture.
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