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Myth: Good Content Markets Itself
One of the most common content marketing misconceptions of business owners is that good content will market itself and immediately generate a return on investment. While there can be success solely as a result of great content, the combination of great content and effective content marketing will always make the biggest possible impact. Finding Your […]
How to Choose the Right Small Business Mentor
Whether you are founding your first small business or a seasoned entrepreneur, your success could probably be boosted with the help of the right small business mentor. What should you look for in a small business mentor? Failure Happens In business, learning what doesn’t work is just as important as learning what does. Mentors have […]
The Importance of a Call to Action
Creating content without a clear call to action at the end is like leaving for a road trip without setting a destination—you might end up getting the result you’re after, but there’s a good chance it’ll take you a lot longer to get there. The Basics of a Call to Action A call to action […]
The Importance of Getting Personal for Your Small Business
Have you noticed that the terms “small business” and “local business” are often used interchangeably? Many people, including entrepreneurs, assume that the roots of a successful small business are always found in the surrounding community. While that does happen, personal relationships have become much more important than local relationships. Location Isn’t Everything Before the internet […]
Facebook’s News Feed Changes: What Your Business Needs to Know
Some business owners are calling it Facebook Armageddon. Others are calling it a much-needed overhaul of how Facebook presents content to users throughout the world. What are we calling it? Time to adjust how your business is communicating with your customers. What Is Facebook Changing? Facebook will be changing their proprietary weighting algorithm so that […]
Myth: Content Marketing ROI Measurement is Easy
Does your measure of success for content marketing look something like this? You purchase a $50 advertisement on Facebook encouraging people to purchase tickets to an upcoming event. After reaching 5,000 consumers in organic and paid reach, you’ve sold 200 tickets. Your return on investment (ROI) is the 200 tickets your ad sold. Done, right? […]
10 Social Media Trends to Prepare for in 2018
We’ve got some great news for you—social media marketing isn’t going anywhere! From new technologies becoming mainstream to users interacting with social media content in exciting ways, there are many social media trends to look forward to in 2018. Augmented reality will continue to become more commonplace thanks to new mobile devices like the iPhone […]
The Power of Chatbots for Your Small Business
A whopping 80% of companies hope to integrate chatbots into their customer service strategies by 2020. Are you part of the 20% still unsure about whether they could help your business? Why Are Chatbots Trending? Chatbots offer a tremendous amount of flexibility and efficiency, for a very cost-effective price. Chatbots are available 24/7, even on […]
4 Reliable Signs Someone is about to Waste Your Time
The internet makes it easier than ever before to get in touch with thousands of people in an instant. While that can mean great news for your small business, it can also spell disaster when trying to use your time wisely. Here are four reliable signs that someone is about to waste your (or your […]
Small Business Instagram Story Tips
Even if you are a social media-savvy small business, there’s a good chance you haven’t taken the plunge into Instagram stories yet. These short-lived photos and videos are an awesome way to engage with your current followers and grow your Instagram following. One-third of the most popular Instagram stories are from businesses, so if you […]
Myth: Advertising and Marketing are the Same
Many people use the terms advertising and marketing interchangeably, but there are several notable differences between the two. While advertising is a form of marketing, the field is much broader than just putting ads on Facebook. Today we are destroying the myth that advertising and marketing are the same. Marketing Marketing is the umbrella under […]
The Importance of Content Consistency
You know that content is important, but did you realize that consistent content is even more important? The best combination for your marketing involves quality content, consistent content and frequent content. Quality Content Good content is the backbone of a successful marketing strategy. This can be: Blog posts that are 350-500 words long Downloads of […]
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