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4 Ways to Attract the Right Creative Talent
Creatives expect different things from a workplace than more traditional employees. Instead of prioritizing money, status and stability first, many creatives flock to jobs that offer a sense of fun and opportunity. While that doesn’t mean you can get away not offering creative talent money and stability, it does mean that you should go about […]
Small Business Tip: 3 Things You Should Never Say to Your Best Employees
No matter how big or small their role, your employees are the backbone of your business. They are not only your most valuable resource, but your most expensive one (and there is a difference). That makes them your biggest investment altogether. Great leaders understand these points, and therefore do their best to keep said employees […]
5 Laws of Social Media Marketing
As social media marketing continues to evolve, it seems like all of the rules have changed. However, while the rules might be changing over time, many of the core laws have remained the same. What are the base laws of social media marketing that your business needs to obey? Talk Less, Listen More Successful content […]
Busting the Top Employer Branding Myths
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer branding. It’s time to lay some of these myths to rest, once and for all. You […]
Is Your Website Optimized for Leads?
There are many reasons to have a website—advertising your business hours, showing off your new menu and displaying the most recent projects you’ve tackled. One of the most practical reasons to have a website is to get new leads. If your website is not optimized for leads, it will be hard to convince prospective customers […]
4 Creative Ways to Build Brand Awareness
You can have wonderful customer service, a fabulous product and the best prices in your industry, but if you don’t have brand awareness, your business is built to fail. While there are many traditional ways to cultivate brand awareness, trying something different can get you great results that linger in the minds of your customers. […]
How Content Marketing Can Help Build Your Brand Identity
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with pieces of content you’ve put out. Do your […]
7 Ways to Increase Traffic to Your Website
A beautiful website is great, but is it really making an impact if nobody sees it? There are many proven ways to increase website traffic without spamming your mailing list or investing thousands into pay-per-click ads. Why Does Website Traffic Matter? Website traffic is a way to see how your website is performing and drive additional business […]
4 Common Sales Myths
Whether you’re intimidated at the thought of sitting down in a boardroom or you thrive when selling your products and services, there are countless sales myths that slow down entrepreneurs and small business owners. Could one of these lingering myths be preventing you from reaching sales superstardom? Myth #1: Sales Is a Numbers Game While […]
6 Signs It’s Time to Rebrand
Have you ever pulled an old pair of jeans from the closet and tried to pull them on only to realize that the fit wasn’t what it used to be? Or, even if the jeans fit your body perfectly, the style just didn’t match your current vibe? The same feeling can happen with your business. How […]
3 Myths About AI in Marketing
Any time that new technology is introduced, from Instagram stories to Facebook Live, there are many myths floating around about what the technology is and whether or not it actually benefits businesses. Artificial intelligence is the latest marketing trend to have the truth get swallowed up in a whole lot of hype. Here are 3 […]
How Is Customer Experience Powering Today’s Biggest Brands?
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual fitting rooms and same-day shipping get the most attention, there are many small changes you can make to […]
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