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Don’t Worry; Be Appy: Our Five Favorite Small Business Apps
If you’re running a small business, you could probably use some help in organizing your many processes. How do you manage your scheduling? Is your team able to communicate effectively? For many of the tasks you face every day, there are apps that can help you along – from managing your calendar to managing your finances. Here are our picks in each […]
Recycle Old Blogs to Generate New Leads
The need for small businesses to implement a digital marketing strategy is more critical than ever before. Business blogging is an effective way to drive traffic to your website, boost your credibility and generate new leads based on that trust. However, as a small business owner, you may find it challenging to consistently choose blog […]
How to Encourage Employee Sharing
Sharing ideas can be difficult, especially if you work in an office environment that you’re not 100% comfortable in. However, employees are what make a company work. New ideas on processes, products and how the company runs in general are vital to helping a company move forward. If you run a business, you need to […]
How to Hire for Your New Company
You already know that starting a company requires a lot of work. You have to come up with a concept that works, figure out how you’re going to market it, and maybe most importantly, decide who will work for you. Choosing the first employees to help you start your company is a critical process that […]
Tax Truths for Small Biz Owners to Know
Tax season can be a headache for business owners and CPAs alike. You want to save money, they want to make money, the process is confusing, the IRS is watching closely – you get the point. Without proper knowledge of your federal income tax responsibilities as a new small business owner, you could run into […]
How to Improve Your WordPress SEO
There’s no doubt that SEO is incredibly important if you want people to find your website. Most people discover sites through a quick Google or Yahoo search, making search engines powerful marketing tools. The better your SEO is, the more likely your site is to be found. While a lot of SEO is the same […]
Qualities of an Effective Leader
It’s safe to say that behind every strong business, brand or company, there stands an effective leader. Effective leadership is necessary if you want to grow and expand a successful business, but the role doesn’t come easy to everyone. Want to lead a happy, hardworking and thriving team? Honing in on the following qualities may […]
The Modern Barber Shop: Using Social Media to Circle Back to Your Business
It used to happen in beauty and barber shops around the globe. “You need a good mechanic? Oh! You should try Johnny’s Auto Shop on the corner. Word of mouth marketing has been around as long as there have been people talking. Nowadays, we don’t need to be in the physical presence of someone to […]
4 Tips for More Productive Meetings
We’ve all been there. The meeting that shouldn’t have happened. The meeting that wandered from topic to topic. That guy in the meeting who used it as an opportunity to rant about upper management. There are few things more wasteful in the workplace than a bad meeting. But, with a little bit of planning and […]
How Compelling Subject Lines can Improve Newsletter Readership
You might not judge a book by its cover, but subscriber studies show that 33% of you will judge an email by its subject line to determine whether or not you should open it. Furthermore, 69% of email recipients will report email as “spam” for the same reason. Can we blame you? Of course not. […]
How to Develop a Snow Day Policy for Your Business
It’s the second week of February and we’re getting sunshine and temperatures in the 70’s. As nice as that is to experience, we can’t let our guard down yet. It’s still winter, and there’s likely still a snow day in the forecast. How does your business handle snow days? If you don’t have a policy in […]
Love Your Valentine’s Day Marketing
Ahh, love is in the air! February is here, and with it come lots of opportunities for great Valentine’s Day marketing! V-Day marketing isn’t reserved solely for companies that sell chocolate and roses. No matter what industry you’re in or how small your business, you can leverage Valentine’s Day marketing to your advantage. Why Run […]
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