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Your Employees Need Their Vacation Time
In American society, what we do for a living plays a major role in how we identify ourselves as individuals. Rightfully so, considering so many of us spend the majority of our waking hours at the office, and often have trouble stepping back and mentally shutting out work once we’ve returned home in the evenings. […]
Why You Need Happy Employees and How to Get Them
The statistics are in: happy employees make better employees! The idea of keeping employees happy isn’t a new one, but we’ve come a long way in the past several years in how we work to increase happiness in the workplace. Gold watches for 25 years of service are no longer the only standard by which […]
How to Use Blogs to Improve Your Marketing Strategy
If you are a long-time brand or business owner, you may be wondering what the purpose of maintaining a business blog is. After all, you’ve stayed afloat all this time without one, so why start now? Here’s the thing – the business world is changing, and social media marketing is one of the best ways […]
Team Up for Brand Awareness
3 Reasons Working with Another Business is a Smart Strategy Move With all the day-to-day tasks most small business owners have to take care of, it’s no wonder that larger strategy can go out the window. But don’t get so bogged down in the nitty gritty that you overlook an idea staring you in the […]
Why a Good SEO Score is Important for Business
There are an estimated 3.4 billion active internet users in our world today. If that statistic alone isn’t enough to convince you of the importance of your business’s web presence, consider the remarable rate at which we’ve moved into this digital era. If your business or organization is unable to keep up with digital advancements, […]
5 Ways to Make Your Small Business Stand Out
There are millions of small businesses in the United States alone. While corporations certainly see their fair share of business, the small business market is a big part of what keeps our country thriving. One question that comes for many owners of smaller companies is how to make a small business stand out from the […]
5 Tips for Leading Millennials
As most business owners know, there seems to be a hefty communication gap between Baby Boomers, Gen X and the Millennials. Basically, a lot of business owners and managers aren’t sure how to effectively lead their millennial employees. If you are having trouble with figuring out what drives them, here are some tips that might […]
Let’s Get Digital: 5 Simple SEO Tips for Small Businesses
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in the last installment of our four-part blog series. Once you have your social media and content marketing up and running, not to mention a user-friendly, eye-catching website, you should start thinking more about getting the most from your digital presence.
Why you Should Have an Affiliate Program
“The affiliate program with Create my Newsletter has been wonderful! I love working with such a responsive, creative, and dependable group of professionals. They are very understanding and intuitive to my needs, and the needs of my clients who I refer to them regularly. I can trust that Create My Newsletter will apply the same […]
Let’s Get Digital: Why you should skip the traditional PR agency
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in Part 3 of our four-part blog series. Social media and content marketing can get your message pretty far, but there will come a point when you’ll need the press to take your brand, product or ideas to the masses. If you […]
Provide your Audience with Plenty of Opt-In Opportunities
Many sign-up forms and opt-in opportunities used today are industry specific. For example, a pop-up box asking you to sign up for a newsletter while you’re in the middle of reading something can be very annoying. However, if that pop-up box is offering you recipes like the one you’re reading directly to your inbox, you are pretty […]
Let’s Get Digital: Content Marketing for Small Business
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in our four-part blog series. We talked social media and what it can do for your small business last time. Now, let’s dive into content and content marketing. Depending on who you ask, “content marketing” is either a dying fad or a […]
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