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Strategies for Creating an Office Design that Promotes Focus
Today, more and more companies are adopting the open office model. For some, this means working in a large, bull-pen type space with lots of other people. While this can be a great way for people to quickly exchange ideas and work together, it can make getting individual work done very difficult. An office design […]
Science of Emotion in Marketing: How This Affects What We Share & Who We Trust
Let’s face it – as people, we are emotional. Whether we consider ourselves “sensitive” in the traditional sense or not, we all subconsciously react to the messages we hear and images we see (both on and offline). Our emotions are a triggered release of neurotransmitters in response to a stimulus, and they can get a bit […]
Why Every Business Should Have an Email Newsletter
Many business owners fail to recognize the importance of utilizing their secret weapon – their mailing list. Email marketing continues to outperform other digital marketing tactics in terms of ROI. Research conducted last year by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122 percent – more […]
MYTH: Finding Great Content Writers is Easy & Inexpensive
Recently on our blog, we discussed the marketing myth that in-house marketing saves you time and money. While outsourcing content marketing is far more cost-effective, many companies still grow frustrated when they realize that finding great content writers isn’t as easy as they’d imagined. We’re here to elaborate on our next marketing myth. How Cost-Effective […]
What do Website Statistics Really Mean?
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you narrow your focus and understand where you need to improve or make changes. […]
How to Grow Strong Partnerships for Your Business
Forging strategic partnerships can be a great asset in promoting business growth, but it goes both ways. Strong partnerships aren’t solo operations – you should always approach them with a “Givers Gain” set of mind. The more you give, the more you gain. But how do you arrive there? Follow these tips for guidance. Determine the […]
How Our Brains Process Visual Content (And Why it Matters for Social Media)
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
5 Startup Business Tips to Fuel Passion and Inspire Growth
Breathing life into a startup business begins with a single idea. Nurturing the growth of that startup business so that it can sustain a competitive market and incite change is no easy feat. It requires courage, passion, ingenuity, dedication and, well, a lot of embracing what it feels like to “fall on your face” so […]
5 Ways to Manage Entrepreneurial Stress
Let’s face it – being a busy entrepreneur comes with an inordinate amount of stress, and stress is detrimental to our well-being. Whether you’re launching a startup business or trying to sustain a legacy brand, it’s important to proactively minimize stress before you start skipping meals and losing sleep. The following five tips will help […]
MYTH: In-House Marketing Saves You Time and Money
So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of assuming that an in-house marketing team will save them time […]
Best Methods for Writing Job Postings
When competition is steep and the applicants responding to your job postings are seemingly unqualified, it can be frustrating. If you are an employer who wants to attract a quality hire, it may be time to change your approach. The following methods for writing job postings will help you attract more ideal candidates, so that […]
What You Need to Know About Boosting Posts on Facebook
Creating and growing a successful Facebook Business page doesn’t happen overnight. It takes time to generate quality engagement, boost brand awareness and increase sales. So, how can you speed up the process? Facebook advertising capabilities continue to advance, which can confuse many professionals, but they provide ample opportunities to maximize your target reach. If you are thinking […]
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