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6 Rules for Meeting Millennial Customer Service Expectations
The demands of consumers are rapidly changing as millennials grow into their purchasing power and older adults adapt to the trends. Millennials are known as the generation that is comfortable tweeting, snapchatting and oversharing on social media but not picking up the phone to have a conversation. If you aren’t changing your customer service to […]
6 Money Management Tips for First-Time Entrepreneurs
Forging an entrepreneurial path is more intimidating than ever before, as many households live paycheck-to-paycheck and many young adults carry large amounts of student loan debt. Effective money management is a necessity for every first-time entrepreneur. Stay Organized Proper organization is the backbone of successfully running a business and successfully maintaining your personal finances. Work […]
The Importance of Mobile First Web Design
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]
5 Simple Tips for Small Businesses to Boost Social Shares
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
Myth: The Longer the Content, the Better the Results
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one, things have changed, and there are no longer such hard […]
Visual Content: How to Shake Up Your Visual Marketing Using Images
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Build a Better Contact List
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
How to Develop a Small Business Marketing Budget
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Myth Busting: It’s Best to Keep Content on Your Own Website
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
How to Keep Your Millennial Employees Happy & Fulfilled
According to a 2016 Gallup poll, millennials have surpassed generation X as the largest generation in the work force. Although as many as 1 in every 3 workers identifies as a millennial, it is still proving difficult for many managers to pinpoint what they’re looking for in the workplace. The same study found that 87 […]
How to Make Use of Live Video for Your Business
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Creativity is Work; Make Space for It
Is creativity part of your workday? Or is it completely lost amidst long to-do lists, endless conference calls and your ever-growing email inbox? By changing your mindset and making creativity an essential part of your workday, you will maximize your productivity and reach higher levels of professional fulfillment. Making Space for Creativity Boosts Productivity Regardless […]
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