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5 Ways to Improve Your Small Business Marketing
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
MYTH: Creating Top Tier Content is Easy
Want to boost brand awareness and build a long-lasting relationship based on trust and value with your target audience? It’s time to embark on the world of content marketing. There’s just one problem – creating stellar content that makes an impact is no easy feat, and this is one marketing myth that business owners often learn […]
We Want More! Or Do We? Marketing Trend: Less Choice is Better
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
5 Digital Tools You Can Start Using Today to Get Organized
With countless emails alerts, social notifications, phone calls and budget reminders begging for our attention daily, it can be difficult to feel organized and in control. Where there is clutter, there is chaos. The good news is that we have several digital tools at our fingertips, designed to make our lives more organized and manageable. Don’t […]
4 Social Media Photography Tips
Did you know that more than 80 million photos are uploaded to Instagram daily? Instagram may be a photo-based social platform, but it isn’t the only one getting attention. In 2014, it was reported that people upload an average of 1.8 billion digital images per day. Since then, the world’s most powerful social networks have […]
MYTH: Content Marketing Drives Revenue Quickly
If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable content is not a standalone strategy. […]
7 SEO Mistakes to Avoid (That Could be Crippling Your Current Strategy)
Focusing on search engine optimization (SEO) to drive traffic to your website can deliver results that are incredibly rewarding or monumentally frustrating, depending on how effective your current strategy is. If you want to boost web traffic and brand visibility on common search engines such as Google and Bing, try not to make any of […]
A Fast-Paced World: Keeping up with Social Technology
Yesterday your business website or Facebook page might have been non-existent. Today, it’s technically up and running but you have no idea what to do next. Sound familiar? Keeping up with the latest technological advancements and social media trends is a difficult job for anyone, much less small business owners who are busy thriving in […]
6 Must-Have Newsletter Content Ideas for your Business
In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract attention and promote engagement in your business! Client Testimonials Testimonials from clients who express positive experiences with your company […]
10 Common Marketing Mistakes
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
MYTH: Cheap SEO is Good SEO
Let’s start with talking about what you know about search engine optimization, or SEO. You know that it helps make your company more searchable on Google. It helps increase exposure and reach so that your target audience can find you. Sounds simple enough. So, why shouldn’t you just go for that set cost that will […]
7 Top Habits of Successful Business Owner
Owning a business is a unique challenge that only few have truly mastered. Being successful as a business owner is both an art and a science. If you’re new to the business world, or even if you’ve been a part of it for a while and are just looking to improve, check out seven of […]
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